It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. After a tough 2023 for Bud ..
Tag : Leadership & Talent
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backslide in the ease of small and midsize agencies winning business. Agencies overall are navigating clients’ smaller budgets, forcing many to fill up their ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Hiring challenges and low employee morale are putting pressure on agencies’ stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible talent to agencies and brands. Most holding companies, which employ thousands of ..
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going from the military directly to the advertising industry isn’t necessarily a natural transition. Veterans are peppered everywhere in advertising and marketing, from planners and ..
“Neurodivergent” describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder (ASD). With an estimated 20% of U.S. adults having a neurodivergent condition, many will undoubtedly face challenges with their symptoms, particularly within a workplace setting. But it’s important to consider the strengths and ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed in on macro factors that impact ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Pitching a self-storage company was a new one for Basic/Dept’s vp of growth, Asher Wren. Once an agency onboards a new client, it’s common for strategists to conduct market research before responding to briefs. New business leads like Wren ..
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it’s the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth. Just over one year ago, Unilever ..
Experience the buzz at NexTech, Adweek’s innovative conference for the newest tools in marketing technology. Talk with experts on generative AI, audience management, automation, the metaverse and more. Register. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message ..
Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its media business GroupM it has revealed while announcing its third quarter figures, including a surprising 1.8% decline in revenue. The decline in revenue has ..
