Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. Denstu Group has promoted André Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region. Andrade will ..
Tag : Leadership & Talent
The creator economy continues to evolve at a rapid rate. Impacted by current events across multiple industries like the entertainment work stoppages and fossil fuel brands entering the space for the first time to gain the trust of socially conscious Gen Z consumers, creators are at an inflection point in their careers when it comes ..
Subscribe to Adweek’s Europe News Update for trending news, inspiring creativity and strategic insights every Thursday. The role of diversity and inclusion within creative agencies has been under scrutiny for years now, with many companies introducing executive positions to oversee a maturing workplace culture. Alongside being a sign of progress as businesses become more representational, ..
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas ..
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP’s merger of two of its flagship agencies—VMLY&R and Wunderman Thompson—to form an entity of 30,000 people across 64 markets is, in some ways, a response to that competition. Mark Read, CEO of WPP, told Adweek he has ..
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. The merging of the two agencies creates a business of more than 30,000 people in 64 markets. According to ..
How do you reach multicultural audiences in a market that’s rapidly approaching a “majority-minority” status? The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that. On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels ..
Martina Suess Cromer has moved on from her role as U.S. communications chief at WPP and has been named global chief communications officer at FCB, a revived role at the IPG agency. FCB is separating communications and growth into two distinct disciplines. Global chief marketing officer Brandon Cooke, previously responsible for FCB’s reputation practice, will continue to drive ..
Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. Latine is a gender-neutral form of Latino. In my career, I’ve worked for organizations where I was not the only Latina/e in the room. I have raised my hand to participate in projects that connect with my ..
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned ..
