Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods and Thierry Henry together to pitch Gillette razors. But one big name explains his switch from traditional sports superstars to esports personalities: Duke Nukem. Recommended articles https://www.adweek.com/creativity/this-esports-agent-credits-video-games-not-coaching-for-h..
Tag : Leadership & Talent
No Super Bowl ad generated more conversation and consternation this year than Coinbase’s minimalist spot showing a QR code drifting about the screen for almost a full minute. Recommended articles https://www.adweek.com/agencies/why-martin-agencys-ceo-is-calling-out-coinbase-over-its-qr-code-supe..
Celebrating Black lives should be part of daily life experiences in America, not something reserved for moments of tragedy. Recommended articles https://www.adweek.com/brand-marketing/profiles-in-black-creativity-lauren-thomas-wants-to-celebrate-lives-not-just..
Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has a firm belief that numbers don’t have to dictate the work brands create. Recommended articles https://www.adweek.com/brand-marketing/profiles-in-black-creativity-joel-arzu-thrives-at-the-intersection-of-data-an..
Havas Media Group (HMG) has promoted Greg James to global chief transformation officer. He will begin the new role immediately. Recommended articles https://www.adweek.com/agencies/greg-james-to-lead-havas-media-groups-global-transformation-in..
Pinterest chief revenue officer Jon Kaplan is boarding the crypto train, joining digital assets and cryptocurrency platform FalconX as head of revenue. Recommended articles https://www.adweek.com/social-marketing/pinterest-cro-jon-kaplan-joins-cryptocurrency-platfor..
Resh Sidhu joined Snap Inc. as global director of Arcadia, the augmented reality creative studio that debuted last October. Recommended articles https://www.adweek.com/media/resh-sidhu-named-global-director-of-snaps-arcadia-ar-creati..
As the art director for Wieden+Kennedy, Macaihah Broussard is already making waves during his five-years-and-counting in the advertising world. When Broussard worked on the promotion for the 2021 AdColor Conference, his goal was clear: to create a bold, interactive campaign that would inspire creatives to take action. Recommended articles https://www.adweek.com/creativity/profiles-in-black-creativity-macaihah-..
With the Great Resignation wreaking havoc on the ad industry world, most agencies are struggling to maintain the level of staffing needed to properly service their clients (and keep them happy). For agencies that are rapidly growing, like California-based digital marketing agency Wpromote, obtaining and retaining talent is critical to the agency’s continued success. Recommended ..
As it revs up for Super Bowl 56, DraftKings is promoting Stephanie Sherman to the role of chief marketing officer. Recommended articles https://www.adweek.com/brand-marketing/draftkings-promotes-stephanie-sherman-cmo-s..
