Tag : Leadership & Talent

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Bloom, the professional network created to champion women in communications, has named a new leadership team. Caroline Mastoras, senior account executive for media at Salesforce, takes on the mantle of president while Sophia Durrani, head of strategic planning for the U.K. government account at Manning Gottlieb OMD, becomes vice president. Recommended articles https://www.adweek.com/agencies/british-womens-communications-network-bloom-names-latest-leader..

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Branded content from creators can sometimes feel like insincere, dreaded interruptions from their regularly scheduled posts—especially when it’s obvious that the creator has little attachment to the product or service they are promoting. Alex Morrison, who has been a champion of the creator economy long before it earned this name, is on a mission to ..

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