Jolie Hunt set out to create a different type of strategic communications agency when she launched Hunt & Gather in 2014. Recommended articles https://www.adweek.com/agencies/jolie-hunt-mission-redefine-pr-agency-hu..
Tag : Leadership & Talent
For many first-generation tech companies, their brands are synonymous with the people who created, nurtured and passionately grew them to what they are today. These founders define the brain trust, values, purpose and aesthetic of their companies, setting the bar for their customer experience and relationship. Recommended articles https://www.adweek.com/brand-marketing/succession-bezos-jobs-gates-how-fill-shoes-larger-than-lif..
As we reimagine the future of work without an office as its center of gravity, we may also want to question why we spend so much time developing and presenting decks. Recommended articles https://www.adweek.com/agencies/imagine-a-world-without-powerpoint-decks-that-instead-fosters-ideating-and..
Early in the Covid-19 pandemic, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued into a second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. Recommended articles https://www.adweek.com/agencies/forsman-bodenfors-ceo-on-work-hierarchies-and-considering-a-hybr..
Publicis Groupe is building on its vision of becoming more of a platform than a holding company with the hiring of former Allianz executive Sylvie Ouziel to oversee its shared platforms, including AI system Marcel. Recommended articles https://www.adweek.com/agencies/publicis-groupes-platform-ambitions-progress-with-hiring-of-former-all..
The mainstreaming of the Black Lives Matter movement was one of the defining events of 2020. Having mobilized citizens all over the world, it sparked a tide of social activism not seen for decades. Now, a little over a year later, many Americans are at a point of reflection. Recommended articles https://www.adweek.com/social-marketing/black-lives-matter-changed-how-consumers-view-brand..
Facebook has lost another senior executive this year with the sudden departure of Mark D’Arcy, its vp of global business marketing and chief creative officer, just months after the departure of his fellow lead within the division, Carolyn Everson. Recommended articles https://www.adweek.com/brand-marketing/another-facebook-exec-departs-as-creative-chief-global-business-marketing-vp-mark-da..
Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Recommended articles https://www.adweek.com/brand-marketing/the-four-questions-part-iv-how-does-one-foster-a-path-of-growth-and..
With an eye to improving the customer experience, McDonald’s is bringing in Tariq Hassan as its new chief marketing and digital customer experience officer for U.S. operations. Recommended articles https://www.adweek.com/brand-marketing/mcdonalds-cmo-tariq-hassan-improve-customer-e..
Editor’s note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Recommended articles https://www.adweek.com/performance-marketing/four-questions-how-leaders-can-rise-to-todays-c..
