Vice’s in-house creative agency, Virtue, has brought in a veteran leader to lead global business efforts as it pursues further growth. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ..
Tag : Leadership & Talent
Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom ..
Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR ..
Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay will step in as global chief brand officer for the company, which oversees fast food giants Burger King, Popeyes and Tim Hortons. Don’t miss The Business of Marketing, a new series featuring ..
Vice Media Group (VMG) has acquired creative consultancy Pltfrmr, which will subsequently be merged with in-house creative agency Virtue. Standout amongst the industry’s best and give your employees something to celebrate. Become an Adweek Fastest Growing Agency and gain industry recognition for your success over the past three years (2017-2019). Submit today. Don’t miss The Business ..
The run on investment-related hires continues at media agencies, with GroupM’s Wavemaker hiring from Amazon, effectively reversing the typical talent migration route from agencies. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to ..
Based on a recent Adweek Intelligence survey, managers tend to overestimate how engaged their teams are and mistakenly think the number one factor in motivating employees is their own leadership. The inverse is actually true. When you put employees in the driver’s seat and empower independent decision-making, provide flexibility, and give them the ability to ..
Mobile satellite communications business Inmarsat has named former Nokia CMO Barry French as its new chief marketing and commercial officer and promoted Jat Brainch to chief commercial and product officer. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, ..
Sara Porritt has been tapped to be Omnicom Media Group’s new diversity and inclusion lead for the U.S. She is a veteran of the network who brings both diversity and inclusion leadership and client-side experience to the role. This development comes as the media agency network seeks to expand the role of diversity and inclusion ..
While many companies’ plans were completely upended in 2020, the pandemic was more like a blip on the already busy radar of Parallel, the farm-to-distribution cannabis company formerly known as Surterra Wellness. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of ..
