In perhaps one of the odder nods to marketing in entertainment, one line in the 1995 film Tommy Boy rings true. While talking to clients, Big Tom (played by the late Brian Dennehy) says, “Why say no when it feels so good to say yes?“ That spirit of “yes” drives Deutsch New York CEO Val ..
Tag : Leadership & Talent
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who died Friday from injuries suffered in a Connecticut house fire at age 46, was a champion of the city’s downtown area, that he worked to ..
South Bronx-based creative agency and gallery Compound will now have support from experiential agency Helo in creating future brand experiences. Helo, which is based in Los Angeles, has merged with Compound and appointed its creative director Set Free Richardson as director. Richardson told Adweek the partnership provides a “structure to enhance what we do creatively ..
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek’s Breakthrough Media Agency of the Year for 2020, already worked with Heineken USA but the Lagunitas brand largely operates independently from Heineken. We caught up with Paige Guzman, ..
Pinterest has hired Celestine Maddy as head of consumer and brand marketing, the platform confirmed to Adweek today. Maddy was most recently svp of marketing and communications at women-focused coworking space The Wing, which she departed in July according to her LinkedIn page. In the new role at Pinterest, which she started Monday, Maddy oversees ..
Publicis Groupe brought back a familiar face, hiring Jay Askinasi as its chief growth officer, U.S. In the newly-created role, Askinasi will be tasked with leading connectivity of Publicis Groupe’s data and tech solutions across creative, digital and media operations to accelerate the holding company’s U.S. transformation plans. This includes digital media across Epsilon and ..
After a long run, BBH’s global chief strategy officer and New York chairman Sarah Watson is calling it quits at the end of this year. She’s leaving to pursue a career in “transformational coaching,” according to email sent to BBH employees by CEO Neil Munn. The email was provided to Adweek by a BBH spokesperson. ..
TBWA North America has a new chief diversity officer. Aliah Berman is taking on the role following the departure of Doug Melville, who has served as the Omnicom-owned agency network’s chief diversity officer since 2012. He’s leaving for a role outside of the advertising industry, according to a person familiar with the move. Berman joins ..
Anything posted from Deadra Rahaman on social media is an excellent reason to stop and pay attention. Long an advocate of change in the industry, her perspective and point of view is strong. Combine that with an impressive, 15-year body of work in various agencies and brands, and it’s clear that Rahaman, based in Detroit, ..
Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in 2011. “She has expertly led the division over ..
