Google Ads is expanding its Search campaigns for Travel beta to two additional verticals: Things to Do and Events. Google announced the update in a post on X and LinkedIn on July 8, 2026. Advertisers selling attractions, tours, and event tickets can now access the campaign type through an open beta, although availability remains limited. ..
Tag : News
Tom Critchlow, a longtime search marketer with deep experience, recently shared his opinions of where the SEO industry is today, saying that AI Search is changing business priorities in a way that exposes the weaknesses inherent in SEO today. This transformation means that search marketing professionals need to evaluate the services they offer in order ..
Google is clarifying its Smart Bidding update after advertisers questioned how budget-limited campaigns will behave beginning August 17. The original announcement around Smart Bidding changes was June 22. The update essentially changes how Target CPA and Target ROAS campaigns behave when they’re limited by budget. Today, many budget-limited campaigns outperform their bidding targets. Smart Bidding ..
OpenAI has begun rolling out GPT-Live, a new generation of voice models that power ChatGPT Voice. During a conversation, GPT-Live can hand a question to its latest frontier model, such as GPT-5.5, for heavier reasoning or a web search. What Launched GPT-Live-1 becomes the default model powering ChatGPT Voice for Go, Plus, and Pro users, ..
I had a conversation with an old friend from my WebmasterWorld Forum days about PR marketing for AI search. The friend had contacted me to hear my thoughts about it. The discussion seemed useful, so I rewrote it into an article. Digital PR Outreach Because Links Matter Less The friend I had this conversation with ..
If you’ve ever looked at a portrait taken with your camera’s built-in flash or a speedlight mounted directly on the hot shoe and thought it looked harsh, flat, or just plain uninspiring, you’re not imagining it. The biggest problem isn’t the flash itself. It’s where the light is coming from. When your flash is mounted ..
Google is introducing a new property type in Search Console called platform properties, which lets you monitor how social media and video posts perform in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X, and YouTube and is available even to creators who don’t have their own websites. Moshe Samet, Product ..
Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans. Tactical SEO One of the consistent aspects of the history of SEO is that practitioners tend to follow tactical trends if ..
Lug 06, 2026 Giancarlo Calzetta Approfondimenti, In evidenza, News, RSS, Scenario, Scenario, Tecnologia, Tecnologia 0 L’intelligenza artificiale sta entrando nelle aziende con una velocità che non ha precedenti, ma la sua diffusione sta facendo emergere una realtà che molti responsabili della sicurezza stanno iniziando a sperimentare direttamente: i tradizionali strumenti di difesa non sono stati ..
SecurityWeek’s cybersecurity news weekly roundup offers a concise overview of important developments that may not receive full standalone coverage but remain relevant to the broader threat landscape. This curated summary highlights key stories across vulnerability disclosures, emerging attack methods, policy updates, industry reports, and other noteworthy events to help readers maintain a well-rounded awareness of ..
