Eyewear manufacturer Oakley is joining in on the performance artificial intelligence glasses fun, teaming up with Meta to launch a new product line. The Oakley Meta HSTN (pronounced HOW-stuhn) combines Oakley’s design DNA with Meta’s AI technology, enabling users to capture hands-free action with the built-in camera and share their unique point of view. Featuring Ultra ..
Tag : Platforms
Netflix signed a distribution partnership with French media company TF1 Group, making both live channels and on-demand content available to Netflix subscribers in France as part of their existing subscription without requiring them to leave the platform. Starting in the summer of 2026, French Netflix subscribers will gain access to popular programming including Brocéliande, Erica, ..
YouTube announced an easier way to connect brands with creators, called Open Call, on Tuesday at the Cannes Lions festival. The feature allows brands to place broad requests for sponsored content to any creators in the YouTube Partner Program. The tool is powered via Brand Connect, inside YouTube’s creator partnership hub. “With the thriving creator ..
An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads, which will be used on streaming platform ViX. Due to its extensive library of Spanish-language content, ViX is attracting incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming ..
Snap is offering advertisers money off ad campaigns as the U.S. inches closer to a third potential TikTok ban deadline, according to three media buyers who have been directly pitched these deals. In recent weeks, Snap has pitched buyers several different ad credit packages, including offering the equivalent of an additional $10,000 in ad spend on the platform ..
Tennis icons Venus and Serena Williams are partnering with X, formerly Twitter, to launch a video podcast providing audiences with an opportunity to get to know them better. Launching in August, the video podcast will provide an opportunity to witness the undeniable bond and enjoy the playful banter between the sisters, as well as possibly ..
YouTube quietly made changes to its moderation policies last December, ahead of President Donald Trump’s second term. According to The New York Times, which reviewed internal documents, YouTube is allowing content containing political, social, and cultural issues that would have been subject to removal under previous guidelines to remain on the platform. YouTube is allowing ..
Amazon quietly shut down its Posts program this week, citing a drop in impressions and planned changes to its site design. The ecommerce giant announced the deprecation of the program on June 3 as an update in its advertising advanced tools center. Posts feature lifestyle photos and videos, similar to a social feed on Amazon’s ..
Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints. Intended to highlight content that has consensus opinions, the tool is rolling out as a pilot to a group of a few thousand testers, all of whom are contributors to Community Notes, X’s crowdsourced approach ..
TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its World Summit on Tuesday. To address growing search behavior on the short-form video platform—one in four users starts searching within 30 seconds of opening the app, per TikTok—the company is launching a new Search Ads ..
