Social media giant Meta intends to integrate artificial intelligence into more of its suite of products, including its ad unit. The Wall Street Journal reported that Meta aims for brands to be able to create and target ads using AI, with the goal of full implementation by the end of 2026. Some AI functionality is ..
Tag : Platforms
A U.S. appeals court on Friday ruled unanimously in favor of Media Matters for America, a progressive media watchdog organization, blocking a Texas attorney general’s attempt to investigate the firm for its reporting about brand safety concerns on X. Texas AG Ken Paxton opened an investigation into Media Matters in late November of 2023, after ..
When you think of social media influencers, LinkedIn creators aren’t usually top of mind. However, the professional networking platform has seen an abundance of thought leadership over the past few years, paving the way for a new kind of influencer. For Lyft and productivity platform Notion, LinkedIn has become a key channel as they look ..
More than 400 million Snapchat users are using the application’s Snap Map feature, according to the social media platform. Snap Map displays a real-time map of a user’s location, provided that they opt in into the feature, allowing other users to see where they are and what’s happening around them. “Our Map is about more ..
TikTok is pledging $1 million in ad credits to U.S. small businesses as part of the social media platform’s recognition of Small Business Month. Businesses make up 7.5 million of TikTok’s 170 million U.S. users. In addition to the ad credits, TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost ..
YouTube on Thursday unveiled a smattering of new features designed to help brands make more of their partnerships with creators, including a hub for performance insights and tools for discovering creators who could be a good fit for specific campaigns. The updates were made as part of the company’s NewFronts presentation in Manhattan, where YouTube ..
Big Tech execs had front row seats at President Donald Trump’s inauguration in January. About 100 days later, and this week’s latest earnings calls show what impacts tariffs have had and how the companies are bracing for a financial storm. This week, numbers from the Commerce Department revealed the nation’s economy shrank during the first ..
At the landmark adtech remedy hearing today, Google said it’s willing to play nicer with rivals. The tech giant is open to behavioral fixes, like giving competitors access to real-time bidding data from AdX, its lawyer Karen Dunn said in court. However, Dunn argued the Department of Justice has no legal basis to force a ..
Apple users now have the ability to make external purchases outside of the Apple App Store as a result of an injunction issued in the Epic Games vs. Apple case. The injunction, issued by Judge Yvonne Gonzalez Rogers, ruled that Apple cannot restrict developers from including links or buttons for external purchases. Gonzalez Rogers also ..
TurboTax is running ads on Perplexity, the AI-powered search engine that has quietly begun testing sponsored results from major brands. The Intuit-owned tax service is an early ad test partner for Perplexity, the AI search startup confirmed to ADWEEK. In November, Perplexity announced ad partnerships with companies including Whole Foods and Indeed, and ad agencies ..
