Tag : Platforms

image_pdfimage_print

YouTube is experimenting with a video carousel of search results that appears in AI Overviews, Google’s AI-powered search experience. A Google spokesperson confirmed the test with ADWEEK, noting that relevant videos will surface for queries like “best noise cancelling headphones” or “museums to visit in San Francisco.” The spokesperson declined to share further details about ..

Leggi tutto

In a landmark decision, a federal judge ruled that Google illegally maintained a monopoly over some of its adtech business, a move that could force the tech giant to divest one of its most profitable divisions and upend the infrastructure underpinning much of the online ad industry. Following a three-week bench trial, the court found ..

Leggi tutto

Roku is partnering with Adobe to create a new data platform that allows advertisers and publishers to jointly discover, activate, and measure high-value audiences while prioritizing privacy. This new collaboration sees Roku Data Cloud and Adobe’s Real-Time Customer Data Platform integrate, giving advertisers improved insights into streaming behavior and enabling them to drive more effective ..

Leggi tutto

Snap has appointed Grace Kao as its new chief marketing officer. She is being promoted after serving for less than six months as the company’s vice president of consumer and business marketing. She will take the place of chief creative officer Colleen DeCourcy, who joined Snap in May 2022. DeCourcy will stay on as an ..

Leggi tutto

U.S.-based TikTok ecommerce global governance and experience team staffers were recently laid off. This is the latest restructuring to afflict the social media company, which underwent a round of layoffs affecting its trust and security team in February. According to Business Insider, the global governance and experience team monitors product listings, seller compliance, and protecting ..

Leggi tutto