Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and ..
Tag : Platforms
Reddit’s quest for advertiser performance budgets has kicked into high gear. The platform reported second-quarter earnings of $281 million, largely driven by growth in non-endemic verticals and spending from small and midsized businesses, putting it on track to generate $1 billion this year. And artificial intelligence is going to further power the performance of those ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two ..
Inspiration awaits at Brandweek. Join C-suite leaders from Glossier, Nespresso and Diageo in Phoenix, Arizona this Sept. 23–26 for exclusive insights and hot takes. Last chance save 20% (ends July 15)—register now. In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, ..
Take your media strategy to the next level at Mediaweek. Cultivate new media partnerships and gain tools to standout across platforms from experts at Youtube, Peloton, LTK and more. View agenda. Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s ..
Take your media strategy to the next level at Mediaweek. Cultivate new media partnerships and gain tools to standout across platforms from experts at Youtube, Peloton, LTK and more. View agenda. Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the ..
Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona. Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing ..
Keep ADWEEK in your pocket—stay updated with exclusive Cannes Lions coverage and analysis. Subscribe today. CANNES, France—Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the ..
Keep ADWEEK in your pocket—stay updated with exclusive Cannes Lions coverage and analysis. Subscribe today. Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This API will simplify the process of sharing content with its communities through third-party applications Key API features: Authentication, post publishing, ..
Never miss a beat: Subscribe to ADWEEK for exclusive Cannes Lions coverage. Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance+ campaigns from traditional campaigns is that the setup is optimized to drive the maximum performance possible for advertisers on ..
