Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and ..
Tag : Platforms
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Google’s AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old ..
Don’t miss Mediaweek, October 29-30 in New York City. Save 20% on passes and gain winning media strategies to drive growth across channels. Hurry—sale ends Sept 9. Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively. Life360, a ..
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special ..
In case you haven’t heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another cultural shift. “Verizon lets me trade in a musty diva for a demure diva,” says Jools Lebron, the TikToker behind ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. Meta is making a change to its advertising algorithm that will make the platform temporarily look like it’s performing worse for some advertisers. ..
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. On this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Axel Adida, chief digital officer ..
Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes. Susan Wojcicki, former YouTube CEO and prominent tech leader, died at 56 after two years of living with non-small cell lung cancer. “It ..
