Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and expected in other markets over the next few weeks. The AI-powered feature lets people use their own faces to create up to eight generated AI selfies, placing ..
Tag : Platforms
Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 million “monthly active orderers” as they shop. 1. Instacart’s 2023 ad revenue. Instacart reported $406 ..
Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past ..
Master evolving third-party data. Our guide with Datonics debunks misconceptions, offers insights for data selection and respects privacy. Download now. Ad buyers who asked YouTube not to run their ads on kids’ channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time ..
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – ..
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. The terminology and concepts ..
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to ..
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide ..
Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of service, aiming to prevent AI companies from using the media organization’s content to train their systems. Why we care. Many large language models are trained using website content (see: ..
YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See More ..
