After blaming a recent outage on a U.S. power failure at one of its data centers, TikTok told advertisers they may notice “features or ads missing from campaigns,” according to an email reviewed by ADWEEK. “We’re working to restore our services following a power outage at a U.S. data center,” it continued. TikTok added that ..
Tag : Platforms
Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known for its flagship Snapchat product, Mashrabov led the company’s generative AI efforts. He had a front-row seat to how quickly culture now moves online—and how often marketing shows up just after the moment has passed. ..
As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to centralize its marketplace. In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of ..
TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into real ticket sales and new subscribers by showing users the specific programs and films that would be most likely to interest them. The new Streaming Ads offering uses Smart+, TikTok’s 15-month-old suite of AI-powered tools ..
For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But as advertiser scrutiny around measurement intensifies, the short-form video giant is opening its garden’s walls. TikTok is quietly expanding its ability to measure what happens after people leave the platform, rolling out a new tool ..
Unveiled at CES, Max Campaign aims to win performance ad dollars while offering brands more transparency. https://www.adweek.com/media/reddit-max-campaign-media-b..
The ad verification and measurement firm Integral Ad Science (IAS) is adding an AI agent to its platform to help advertisers optimize campaigns, the company announced Tuesday. IAS primarily offers tools for helping advertisers ensure their messages run in appropriate environments and are viewed by real people rather than bots. The company’s IAS Agent will ..
The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday before a federal judge, the last step before the court decides how the tech giant must remedy its adtech monopoly. In closing arguments, the DOJ urged Judge Leonie Brinkema of the U.S. District Court for ..
Now, some buyers say the company has “forced” them to use Kokai and they can no longer create campaigns in the company’s older interface, Solimar. Three buyers, speaking on condition of anonymity, said that they discovered recently that while they were able to manage existing campaigns in Solimar, setting up and launching new campaigns required ..
A new adtech startup building bespoke algorithms for advertisers has secured $2.4 million in client revenue commitments, plus around $600,000 from investors, ADWEEK has learned. The venture, Biddable Assets, was founded by John Donahue, partner at adtech consultancy Up & To The Right and former chief product and marketing officer at Sonobi. The Trade Desk’s ..