This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When it comes to artificial intelligence, two things are difficult to overstate. The first is the existential threat the technology has posed to the media ..
Tag : Platforms
Meta’s acquisitions of Instagram and WhatsApp, both completed over a decade ago, did not illegally disadvantage competitors, a federal judge ruled on Tuesday. As a result of the decision, the social media giant will not be forced to divest either of the assets. The decision by Judge James E. Boasberg of the U.S. District Court ..
Beehiiv is no longer just a newsletter platform. On Thursday, the company released a sweeping slate of 10 new products at its Winter Release event, repositioning itself as a “creator-content operating system,” according to cofounder and chief executive Tyler Denk. The new suite includes an AI-powered website builder, digital product sales, podcast landing pages, web ..
AI audio startup ElevenLabs is enlisting some of the world’s most recognizable voices—both living and historical—for brand campaigns. At its ElevenLabs Summit on Tuesday, the company unveiled its Iconic Voice Marketplace, a new platform that lets brands license the voices of public figures including Michael Caine, Maya Angelou, and Alan Turing for use in marketing, ..
Amazon is bringing AI to the ad frontlines. At its annual UnBoxed event Tuesday, the retail giant unveiled Ads Agent, an AI-powered tool that the company said can draft campaigns, optimize bids, manage targeting across channels, and engage in media buying. These tools, or agents, are designed to carry out tasks on behalf of humans. ..
Index Exchange has become the latest in a string of publishers and supply-side platforms (SSPs) to sue Google for what it alleges are anti-competitive business practices. In a complaint filed Monday in the U.S. District Court for the Eastern District of Virginia, Index Exchange alleges that Google illegally tied its publisher ad server to its ..
The numbers $50.1 billion: Meta’s ad revenue, up 26% YoY. Overall revenue was $51.24 billion, up 26% YoY +14%: YoY increase in ad impressions delivered across Meta’s Family of Apps. 10%: Increase in average price per ad. $15.9 billion: a one time, non cash income tax charge on deferred tax assets as a result of ..
Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform’s growing audience and its influence on AI-powered search results, according to buyers and a slide deck viewed by ADWEEK. Five ad buyers told ADWEEK that brands are increasing their spend on Reddit, but also exploring creative ways to extend their reach ..
A new deal between LiveRamp and Meta is aimed at showing retail marketers if Meta ads drove sales. The tie-up connects a retailer’s data to Meta’s user base through LiveRamp Clean Room, letting advertisers target specific groups of people on Facebook and Instagram without breaching consumer privacy. Retailers then use sales data to track if ..
On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Person, to complement its business-to-business franchise HR Brew. The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of ..