Advertisers are increasingly putting their digital ad spend into Reddit, drawn by the platform’s growing audience and its influence on AI-powered search results, according to buyers and a slide deck viewed by ADWEEK. Five ad buyers told ADWEEK that brands are increasing their spend on Reddit, but also exploring creative ways to extend their reach ..
Tag : Platforms
A new deal between LiveRamp and Meta is aimed at showing retail marketers if Meta ads drove sales. The tie-up connects a retailer’s data to Meta’s user base through LiveRamp Clean Room, letting advertisers target specific groups of people on Facebook and Instagram without breaching consumer privacy. Retailers then use sales data to track if ..
On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Person, to complement its business-to-business franchise HR Brew. The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of ..
The New York Times unveiled a new Watch tab in its flagship app on Tuesday, a mobile-native destination for vertical video that marks a significant expansion from the publisher into visual journalism. The swipeable video feed, which has been available to a small cohort of users for several weeks, will feature short-form clips spanning The ..
On Tuesday, the French news publisher Le Monde launched a cross-offer initiative with The New York Times, an arrangement that will allow Le Monde—as well as its sister publications Courrier International and Le Nouvel Obs—to offer their subscribers a one-year New York Times subscription for no additional cost. The deal is not a partnership, per ..
Grubhub is entering the Big Game for the first time. The food delivery service announced on Wednesday that it will air its inaugural Super Bowl commercial in 2026, marking its first national campaign since being acquired by Marc Lore’s Wonder Group last November. The company offered few details about the creative concept or timing of ..
Advertisers will soon be able to programmatically buy sponsored product ads on delivery app Gopuff through The Trade Desk. That’s thanks to a new deal between the two companies and commerce adtech company Koddi, which is facilitating the integration with its ad-serving technology. It marks the first time that The Trade Desk is selling this ..
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying ..
At the IAB Podcast Upfront in Midtown Manhattan on Tuesday, scores of media executives, celebrities, audio creators, and adtech vendors graced the stage to extol the virtues of podcasting. In a series of presentations interspersed with frenzied networking breaks, panelists hit all the classic talking points: the intimacy of the medium and the efficacy it ..
TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both the discovery and booking phases, the app is introducing Travel Ads powered by Smart+. This new ad solution offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated ..
