The New York Times unveiled a new Watch tab in its flagship app on Tuesday, a mobile-native destination for vertical video that marks a significant expansion from the publisher into visual journalism. The swipeable video feed, which has been available to a small cohort of users for several weeks, will feature short-form clips spanning The ..
Tag : Platforms
On Tuesday, the French news publisher Le Monde launched a cross-offer initiative with The New York Times, an arrangement that will allow Le Monde—as well as its sister publications Courrier International and Le Nouvel Obs—to offer their subscribers a one-year New York Times subscription for no additional cost. The deal is not a partnership, per ..
Grubhub is entering the Big Game for the first time. The food delivery service announced on Wednesday that it will air its inaugural Super Bowl commercial in 2026, marking its first national campaign since being acquired by Marc Lore’s Wonder Group last November. The company offered few details about the creative concept or timing of ..
Advertisers will soon be able to programmatically buy sponsored product ads on delivery app Gopuff through The Trade Desk. That’s thanks to a new deal between the two companies and commerce adtech company Koddi, which is facilitating the integration with its ad-serving technology. It marks the first time that The Trade Desk is selling this ..
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying ..
At the IAB Podcast Upfront in Midtown Manhattan on Tuesday, scores of media executives, celebrities, audio creators, and adtech vendors graced the stage to extol the virtues of podcasting. In a series of presentations interspersed with frenzied networking breaks, panelists hit all the classic talking points: the intimacy of the medium and the efficacy it ..
TikTok knows its platform is a popular destination for travel-related content. To help brands connect to potential travelers during both the discovery and booking phases, the app is introducing Travel Ads powered by Smart+. This new ad solution offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated ..
Reddit is introducing a new set of tools making it easier for media outlets to share and track content across the popular social media platform. Reddit Pro tools for publishers is built with features designed to help publishers find and engage directly with knowledge seekers on Reddit. Now in beta mode, the platform is opening ..
Google must pay a €2.95 billion ($3.5 billion) fine after the EU’s executive branch, the European Commission, determined that the tech giant breached antitrust law by impeding competition in the display advertising market. The commission said in a statement published today that Google abused its dominance in the space by giving preference to its own ..
Instagram launched a dedicated application for the Apple iPad Wednesday. Taking advantage of the bigger screen, Instagram said its iPad app was designed for “lean-back entertainment.” Reels will be the prominent feature when the app is launched, with Stories still positioned at the top. New for the Instagram for iPad app is a Following tab, ..