LinkedIn announced a set of new verification options Thursday, including the expansion of its Company Page verification, as it seeks to build more authenticity, trust, and credibility on its platform. The professional network said companies with a Premium Company Page subscription will be eligible for the Company Page verification badge. This feature was previously available ..
Tag : Platforms
With the 2025-26 National Football League season set to kick off Thursday night, the league is joining forces with Front Office Sports to develop business-focused content around off-field key league moments. This unique, first-of-a-kind partnership between the No. 1 sports league in the U.S. and the sports business-focused digital platform will enable the creative development ..
The Trade Desk shareholders will vote whether to change the voting structure of the company, potentially imperiling CEO Jeff Green’s control, according to an SEC filing. The Trade Desk is holding a special stockholder vote on September 16 on whether to amend the date in which Green’s super-voting shares expire, or maintain the company’s current ..
Meta announced new protections for businesses using Facebook and Instagram, updating its Brand Rights Protection tool to include scam ad reporting. According to the social media platform, all businesses enrolled in Brand Rights Protection have the ability to report suspected scam ads at scale. This also includes instances where it does not explicitly use their ..
Yelp is diving deeper into the ad business game, launching Local Co-Branded Showcase Ads. This new ad unit provides national brands with an avenue to showcase their small business partners by putting them and their products or services in front of Yelp’s high-intent audiences. Local Co-Branded Showcase Ads give brands the ability to amplify consumer ..
Google this week will begin using machine learning to estimate users’ ages in order to tailor ad experiences more appropriately for minors, the company said in a blog post Wednesday. The technology will use behavior like search queries and the kinds of videos they’ve consumed on YouTube to help determine whether a user is under ..
TikTok is rolling out a new advertising tool to measure user behavior after they leave the app without using pixel technology, ADWEEK has learned. The new tool, called Engaged Session, will allow advertisers to target users who spend at least 10 seconds on a website or retailer landing page after clicking an ad. According to ..
Political, electoral, and social issue ads will no longer be served on Meta-owned platforms in the European Union, starting in October. The parent company of Facebook and Instagram is complying with the Transparency and Targeting of Political Advertising regulation that is set to take effect Oct. 10, requiring tech companies to clearly label political advertising ..
TikTok, which is currently operating in the U.S. courtesy of a third 90-day deadline extension, is still facing an uncertain operational future. The social media application’s availability beyond the Sept. 17 deadline extension was thrown into more doubt after Commerce Secretary Howard Lutnick’s latest remarks Thursday. In an interview with CNBC’s Squawk on the Street, ..
Google is taking aim at one of the largest botnets ever discovered, suing a group of alleged cybercriminals based in China for infecting more than 10 million Android devices with preinstalled malware designed to commit “large-scale ad fraud and other digital crimes.” The lawsuit, filed earlier this week in New York federal court and reviewed ..