Tag : Platforms

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Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers ..

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In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage ..

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Clubhouse’s “Houses” feature allows users to create private groups that they can invite other users to join. Once a user creates a House, they’ll have the option to rename the House in the future. Our guide will show you how to rename a House in the Clubhouse mobile application. Note: These screenshots were captured in ..

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Whether Elon Musk remains at the helm of Twitter or hands over the reins to someone else—Myspace founder Tom Anderson, anyone?—the platform is in for more seismic changes following the mogul’s $44 billion acquisition of the platform in October. After eliminating or accepting the semi-voluntary resignations of more than half the platform’s prior staff (an ..

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