Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store goals. Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon. No extra setup ..
Tag : PPC
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks earlier, often starting in October, and rely on conversational AI or chatbot-style searches to compare products. Microsoft’s holiday insights show that shopping behavior kicks off in October, with many November and December conversions originating from ..
If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often ..
Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays visible as you scroll. In addition, a new “Hide sponsored results” option lets users collapse the entire ad block ..
For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests. If you’re managing Google Ads, Microsoft Ads, or any ad platform in between, this time of year can either be a strong finish or a missed opportunity. The difference usually comes ..
Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying on traditional tactics is no longer enough. Join Laura Beussman, CMO of CallRail, and Ryan Johnson, CPO of CallRail, for a live webinar where you’ll ..
When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with the Q2 ad platform financial results below, this shift is rapidly reshaping performance advertising. While AI Mode means Google has to rethink how it ..
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. AI Max packages Google’s AI features as a one-click suite inside Search campaigns. New built-in experiments allow you to test the impact with minimal setup. Image Credit: Google What’s ..
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations. Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases. A federal judge ..
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel reporting. This reporting feature offers more transparency into how campaigns perform across Search, YouTube, Display, Gmail, Discover, and Maps. With this new report, you can ..