YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.” The platform is encouraging creators to review their ..
Tag : PPC
YouTube’s ad blocker crackdown could be illegal in the EU. The platform has been using JavaScript code to detect ad-blocking extensions without asking users for consent first, claims privacy expert, Alexander Hanff – who has filed an official complaint with the Irish Data Protection Commission (DPC) The alleged act could mean YouTube is violating EU privacy ..
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales ..
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or ..
Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain ..
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better ..
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail a secret algorithm codenamed “Project Nessie”, which allegedly leveraged deceptive practices to boost consumer prices by more than $1 billion – including deliberately making Amazon search worse. Chairman Jeff Bezos reportedly approved this strategy. Why we care. If ..
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to ..
Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved ..
Google has rolled out its Ads Editor version 2.4, with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. Below is a breakdown of what’s new. New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, ..
