Google Ads will offer enhanced customer service for small businesses as part of a new paid pilot. A select number of agencies and advertisers have been invited to test the new program, which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialized advice faster ..
Tag : PPC
When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of ..
The end is near for Google Discovery ads. You can now sign up for access to Google Ads’ Demand Gen, the new campaign type announced at Google Marketing Live in May. Once you’re in the beta, your Discovery campaigns will be automatically upgraded to Demand Gen. All Discovery campaigns should be “upgraded” to Demand Gen ..
Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program. The company will only pause ads in three scenarios. Why we care. You will still need to complete the Microsoft Ads verification requirements if you want your ads to continue showing globally. How it works. All advertisers will still ..
Advertisers will no longer be able to promote their brands in timelines using the promoted accounts ad format on X, formerly known as Twitter. Why we care. You now have one less way to grow followers and reach for your brand on X. They were one of the oldest ad products on X, so this ..
While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him. The terminology and concepts ..
The Google Ads help guide has a new AI assistant. Currently in open beta, the new tool has been designed to help users find answers and solve account issues relating to Google Ads. Select users are currently being invited to test the AI and provide their feedback. Here’s a screenshot of the new tool in ..
Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice. The payouts come after Google was accused of violating its own advertising standards approximately 80% of the time, according to an Adalytics study. Why we ..
YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers can ..
Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. It’s important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and ..
