TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age, ..
Tag : PPC
Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post ..
Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level – but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and can ..
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being ..
To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and retention approach. So if you’re an agency owner and you don’t track churn rate, this article is for you. What is ..
Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget. But that’s a mistake – one that can stop now. Here are some lessons you can apply to your own nonprofit based on the advertising ..
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook ..
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger is ..
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from ..
You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients. Below are key ..
