With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. However, a more strategic approach is required to run campaigns effectively and gain ..
Tag : PPC
Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing ..
Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the UI that have been dominating the conversation. So, is the GA4 UI really as bad as some are claiming? We spoke to three ..
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising? ..
Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters, some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth ..
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up? ..
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? ..
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary ..
Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl their site and find the right landing page for a user’s query, advertisers can leverage ..
If you manage paid media accounts of any kind, you probably deal with many requests and questions from clients, bosses and other stakeholders. Common requests could include launching a new campaign, pulling together a report, or asking for your perspective on a recent platform change or emerging trend. Depending on your job seniority, you may ..
