Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid traffic, with credits applied after detection. ..
Tag : PPC
Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more transparency around auto-generated assets, these updates will feel like long-overdue upgrades. Let’s break down what’s new, why it matters, and how advertisers should respond. What’s New ..
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re not alone. While the Google and Microsoft platforms give decent explanations of the two modes, picking the wrong option can quietly sabotage performance. This setting controls how your audience selections influence who sees your ads ..
Most brands don’t know they’re wasting money on branded ads. Are you one of them? What if your Google Ads strategy is quietly draining your budget? Many advertisers are paying high CPCs even when there’s no real competition. It’s often because they’re unknowingly bidding against themselves. Join BrandPilot AI on July 17, 2025 for a ..
There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing. Marketing leaders are under more pressure than ever to show a return on every dollar spent. ..
Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting PPC results. Way before campaign failure, when results first start lagging, ..
To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in the ..
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips ..
Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to transforming advertising through AI across four key pillars: Search, Creativity, Measurement, and Agentic Capabilities. Here’s a breakdown of the major announcements and how marketers can ..
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is ..
