BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products—the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. Recommended articles https://www.adweek.com/media/new-executive-hires-from-buzzfeed-signal-its-heightened-focus-on..
Tag : publishing
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Recommended articles https://www.adweek.com/media/recurrent-ventures-refurbished-outdoor-titles-see-70-audien..
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Recommended articles https://www.adweek.com/media/axios-pro-deal-newsletters-launches-starting-at-599..
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Recommended articles https://www.adweek.com/media/news-publisher-grid-interconnected..
Billions of dollars, millions of readers and thousands of journalists sloshed about this year, as market demands pushed publishers to further consolidate into an ever-shrinking cohort of growing media behemoths. Recommended articles https://www.adweek.com/media/important-media-merger..
Meta shared a six-month update on its Bulletin platform for independent writers, which rolled out in June. Recommended articles https://www.adweek.com/media/6-months-in-metas-bulletin-platform-tops-115-writers-pub..
Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. Recommended articles https://www.adweek.com/media/vox-media-group-nine-med..
Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers. Recommended articles https://www.adweek.com/media/publishers-embrace-buy-now-pay-later-technology-to-streamline..
The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts––it helps create the products themselves. Recommended articles https://www.adweek.com/media/how-food52-pioneered-a-commerce-first-model-that-incorporates-its..
Whether you’re in marketing or publishing, your goal is to get attention—and achieve retention. You want your audiences to notice what you’re featuring and keep it bouncing around in their memory for as long as possible. Recommended articles https://www.adweek.com/agencies/this-magazine-cover-boosted-calls-to-an-abuse-hotli..