Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the ..
Tag : SEO
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building ..
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant ..
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to ..
The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples. Try searching for [barber near me] and ..
Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster Tools. Bing Webmaster Tools should be ..
Don’t get it twisted. The machines are taking over. It’s only a matter of time until we’re all serving aluminum overlords’ every beck and call. Fortunately for all of us simple humans, that day is not today. Despite being a regurgitating raconteur, AI is still a glorified mansplainer – like the Wizard of Oz, minus ..
As an advertiser or SEO professional, it’s essential to recognize that with the growing popularity of online shopping, customers’ safety and security have become a top priority for e-commerce platforms. In response to this, Google has implemented three ways to help customers shop safely and ensure that merchants’ stores meet these standards. Vetting stores through ..
Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter. What is new. Mikhail said the two main improvements to Bing AI chat include: Significant ..
R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long. DMOZ was born in June 1998 as “GnuHoo,” then ..
