SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific ..
Tag : SEO
Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Google also revealed that Webmaster Central had more than a million users. Read all about it in Google Webmaster Central ..
Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, ..
Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very ..
Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” ..
Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used ..
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search ..
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we ..
ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? ..
A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those ..
