Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined. This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. Google’s recent addition of an extra E to E-A-T for “experience” ..
Tag : SEO
Google blackens its logo, configures Googlebot to crawl at a much lower rate In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). At the time, many feared the proposed ..
Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said, there’s an enormous difference between what might impact SEO, what’s actually confirmed as a ranking factor, and what is ..
Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric. What are the Core ..
Google Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect ..
Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful information? Which ones made you think, or taught you something new? Most importantly, which drew you closer to ..
If you want your site to be at the top of search engines, you likely have started researching SEO best practices. Perhaps you have mastered all that you need to know about technical SEO, but your WordPress site still doesn’t seem to be ranking well, and you want to get down to the root of ..
Google explains crawl budget In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl, when, and how much resource the server hosting ..
Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a ..
R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from ..
