As an SEO, there are few things that stoke panic like seeing a considerable decline in organic traffic. People are going to expect answers if they don’t already. Getting to those answers isn’t always straightforward or simple, because SEO is neither of those things. The success of an SEO investigation hinges on the ability to ..
Tag : SEO
This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to package and resell the same service. Actual PR work will always be more valuable than link building because PR, ..
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig Meanwhile, close to 60% of those who responded to my recent poll report their stakeholders don’t understand the value of brand mentions in LLMs. The SEO budget ..
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s worthwhile to use it anymore. The person on Reddit posted: “Google just posted a new update — they’re removing support for some structured data types ..
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for achieving brand name mentions at a ubiquitous scale, with the goal of achieving similar ubiquity in AI search results. Tell People About ..
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards taking over for thinking, and moving into a mode of “doing SEO” versus challenging and building it. In many cases, there’s an initial audit, roadmap, ..
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have a seemingly even more opaque challenge these days – how to earn AI citations. While at first glance inclusion in AI answers ..
OpenAI’s response leaves users with “lingering questions” After ChatGPT prompts were found surfacing in Google’s search index in August, OpenAI clarified that users had clicked a box making those prompts public, which OpenAI defended as “sufficiently clear.” The AI firm later scrambled to remove the chats from Google’s SERPs after it became obvious that users ..
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like Perplexity, Gemini, and ChatGPT interpret it through models that retrieve, reason, and respond. That quiet shift (from ranking pages to reasoning with content) is what’s breaking the optimization stack ..
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment. It is not of intent, but of incentives, timelines, and definitions of success. What should be a collaborative engine for digital ..
