We’ve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic ..
Tag : SEO
In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google had been talking about wanting to increase its outreach to ..
SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, ..
30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance ..
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be ..
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than ..
Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title ..
Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information, two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months ..
As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire ..
Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to ..
