Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you may see ..
Tag : SEO
SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can ..
30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function ..
LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers. If a member ..
Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. Why we care. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Protect yourself. Do ..
There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. ..
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get ..
I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google announced that creating such pages was considered illicit practice, ..
The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. Speaking at SMX Next, Hyung-Jin Kim, VP of Search at Google, announced that Google has been implementing E-A-T principles for ranking for more than 10 years. Why is E-A-T so ..
You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. But your hope started to fizzle as months passed with little ..
