SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is ..
Tag : SEO
30-second summary: The only way to determine any time frames is to determine your client’s goals and flesh out a lot of “it depends” before a commitment There are a lot of “it depends” you will need to clear out with your client before giving any time estimate Factors that can influence how long SEO ..
If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. In this article, I will share some of the core principles of brand marketing and ..
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SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. With both content and SEO working ..
Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John ..
With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has never been harder. Gone are the days of signing up to directories, exact match domains, and keyword stuffing; SEO practitioners must do whatever they can to outrank their competitors. Sure, you can ..
30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of ..
Google has confirmed it has fixed a bug that affected some search features, such as the top stories section. The bug was “noticeable” around October 18th and 19th, and was fixed around October 28th. Google said the bug fix can take about a week to fully rollout. What happened. It is unclear exactly what the ..
The world’s largest shopping season – Black Friday through Christmas – is here. Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the ..
