In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals. ..
Tag : SEO
It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside ..
What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to ..
It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along ..
Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO. I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.” As I began to ..
In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a game plan to thrive and excel. Your employer often provides opportunities to sharpen your skills and advance your SEM career. If you ..
A new Semrush study has found that zero-click Google searches aren’t quite the boogeyman they’ve been made out to be in SEO circles in recent years. Where clicks went. Here’s an image summing up the findings for desktop Google searches: Image credit: Semrush Organic clicks: 45.1% Zero clicks: 25.6% Keyword change (zero-click, query refinement): 17.9% ..
Veterans Day in the US is November 11 and to celebrate and support past servicemembers, Yelp has just launched three new products for their iOS and Android app. A searchable attribute to help veterans self-identify as veteran-owned on their Yelp page a $100,000 Veteran Business Fund awarding $10,000 to 10 veteran-owned small businesses A veteran-owned ..
Instead of labeling many of the structured data issues as “warnings” Google labeled many as “errors” within the rich results reports in Google Search Console. Google fixed the reporting issue on October 25th and as a result, you may see a lot of the errors move from a critical status to a warning status. Google’s ..
People search a lot about “marketing skills.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online ..
