SEO is a standard within a number of marketing strategies through a myriad of industries, but has someone found themselves outside of the gaming and esports industries? There is a non-factor within new marketing verticals such as influencer marketing despite its immense potential to impact. During the latest edition of the Gamactica Podcast, I got ..
Tag : SEO
Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why? What follows ..
As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking ..
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. ..
At the Search On 22 event today, Google announced a number of new features across Google Search, Google News, Google Shopping, and beyond. Let’s go through some of the features that Google spoke about today. One note: unlike the Search On events we had in the past, it seemed like this event was more focused ..
SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing. As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should ..
Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists. A flower shop customer’s intent can be one of the following: Look for seasonal flower arrangements (Valentine’s, Mother’s Day, ..
Google’s September 2022 product reviews update is now fully rolled out. Google said this update only applied to English-language product reviews. It took six days to complete, beginning Sept. 20 and concluding Sept. 26. This marks the end of a flurry of Google algorithm updates that started with the helpful content update (Aug. 25 to ..
Google has confirmed that the September 2022 Core Update – the second core update this year – has completed rolling out. Released on Sept. 12, it took two full weeks to roll out. And it came three days after the helpful content update finished rolling out on Sept. 9. Rollout complete. According to Google’s search ranking ..
30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can ..
