30-second summary: In the wake of the helpful content rollouts, Google Trends can be a strong gateway into search trends How do you spot a trend and differentiate it from a fad to justify resource investment? Hands-on tips to unearth Google Trends and apply them to your ecommerce SEO strategy A successful digital marketing strategy ..
Tag : SEO
Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives. But they’re also fast-paced and come with significant differences relative to working in an in-house marketing role. One ..
When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos ..
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber ..
Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away). The fact of ..
Google is testing two new labels in search results: Quick Read 5 Min. Read. What it looks like. The labels were shared on Twitter. Here are screenshot of both types, via @Ozaemotion and @lilyraynyc: Short content can be helpful content. For nearly a decade, skyscraper content and 10x content have been popular concepts. In short, ..
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was ..
Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one ..
Looking to land a new SEO role to grow your career? You may want to consider becoming an in-house SEO specialist. Thanks to the Great Resignation, more jobs are available and plenty of companies are currently open to remote work gigs. There’s a significant demand for in-house SEO roles, with hundreds of openings advertised around ..
The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons. But is it worth using such tools when Google is clearly against AI-generated content? ..
