Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is a new direction for Yoast because it’s not a plugin and doesn’t need CMS access. The complete tool is called Yoast SEO AI+. The tool ..
Tag : SEO
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights. TL;DR LLMs are not replacing search. But they are shifting how people access and consume information. ..
New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. AIO And Organic Search The data shows that 54% of the AI Overviews citations matched the web pages ranked in the organic search results. This means that 46% ..
Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how expired domains are handled by Google after they are re-registered. History Of Expired Domains And SEO Buying expired domains for their link profiles was a ..
Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question isn’t whether AI Overviews impact traffic, but how much damage they’re doing to specific content types. Search (including Google Discover and traditional ..
Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value ..
All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers ..
Despite years of digital transformation talk, too many CEOs and CFOs still treat the corporate website as a necessary marketing expense, a sunk cost with limited upside. I have far too many CEO’s of billion-dollar companies who view it simply as an expensive interactive brochure, setting the tone for the company and dooming the web ..
Six months ago, you could spot AI-generated text by its polished grammar, rigid essay structure, suspicious fondness for em dashes – and, of course, the inevitable emoji bullets (🔥🚀✨). The real giveaway, at least to my eye and ear, isn’t the emojis or the punctuation. It’s the cadence. AI writing has a rhythm problem. The ..
Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that it may be more profitable to focus on trending topics, calling it Fast SEO. Is publishing evergreen content no longer a viable content strategy? Table ..
