Here’s what I’m covering this week: How to get the most out of personas in your day-to-day work across SEO, content, and the broader org. Because in the AI-search era, personas built from organic queries and prompts have value for every touchpoint: ad copy, sales scripts, support docs, product messaging. They carry the unfiltered language of ..
Tag : SEO
Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of search scrapers, assess the impact, and work with engineering teams to develop new anti-scraping models for improving anti-scraping defenses. Search Results Scraping SEOs rely on SERP tracking companies to provide search results data for understanding ..
AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the traffic isn’t following. Competitors are showing up in AI search while your brand remains invisible. How do you measure success when ChatGPT or Gemini doesn’t show traditional rankings? How do you define “winning” in a ..
New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes. The first change was the discontinuation of its paid Shopping ads, and ..
Google has announced that the CrUX Dashboard, the Looker Studio-based visualization tool for CrUX data, will be retired at the end of November 2025. The reason given for the deprecation is that it was not designed for “wide-scale” use and that Google has developed more scalable alternatives. Why The CrUX Dashboard Is Being Retired The ..
I’ve been extremely antsy to publish this study. Consider it the AIO Usability study 1.5, with new insights. You also want to stay tuned for our first AI Mode usability study! It’s coming in a few weeks (make sure to subscribe not to miss it). Boost your skills with Growth Memo’s weekly expert insights. Subscribe ..
In my previous article, “Closing the Digital Performance Gap,” I made the case that web effectiveness is a business issue, not a marketing metric. The website is no longer just a reflection of your brand – it is your brand. If it’s not delivering measurable business results, that’s a leadership problem, not a team problem. ..
Google removed outdated structured data documentation, but instead of returning a 404 response, they have chosen to redirect the old URLs to a changelog that links to the old URL, thereby causing an infinite loop between the two pages. Although that is technically not a soft 404, it is an interesting use of a 301 ..
For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. From AI Overviews to Maps Packs, how consumers discover your stores is evolving, and some brands are already pulling ahead. Robert Cooney, VP of Client Strategy at DAC, and Kyle Harris, Director of Local Optimization, have spent months ..
The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control and measure success as we do with Google and Microsoft, so it feels like we’re flying blind. Earlier this year, Google, Microsoft, ..
