Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large digital/search agencies, one of which was acquired by Ogilvy, Bill has now moved into consulting focused on repositioning search to leverage marketing for shareholder growth. ..
Tag : SEO
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big mistake they won’t repeat. The post, shared on LinkedIn, received scores of supportive comments. The website didn’t receive a manual action, Google deindexed the web pages due to poor content ..
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity. In beta for a few months, it was announced in July and has amassed over twenty thousand installations. That’s a pretty good start for an SEO plugin that has only been out of beta for ..
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means ..
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was crawling, and day two of the event focused on indexing, with a big announcement about the new Google Trends API entering alpha. Day three picked up from there, diving into how Google actually returns search ..
Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web pages that it cannot access or that are not yet indexed on Bing. According to Aleyda: I’ve run a simple but straightforward to follow test ..
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a ..
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started the conversation off by asking at ..
The old rules no longer apply. It’s time for a smarter, AI-ready playbook. AI-driven search is changing the landscape fast. Organic traffic is dropping, visibility is shrinking, and traditional SEO tactics are losing their edge. If you’re still following yesterday’s strategy, you’re already behind. Join Siteimprove on July 23, 2025 for an exclusive webinar with ..
If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about SEO’s future, then this episode is for you. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with growth advisor and author of “Growth Memo,” Kevin Indig, to unpack the results of his latest AI Overviews study. In this 35-minute episode, they discuss ..
