We have just learned the shocking news that Bill Slawski, an SEO expert, educator and pioneer, has died. Slawski was the Director of SEO Research at Go Fish Digital, a digital marketing agency. His company just shared the news of his passing on Twitter, moments ago. We’re devastated to share that our colleague and dear ..
Tag : SEO
The global events of the past two years have made it more important than ever for brands and agencies to stand out against the competition. Being able to call your company “award-winning” is one of the most powerful differentiators you can have. That’s just one amazing reason to enter the 2022 Search Engine Land Awards. Keep reading ..
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will ..
Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only ranking signal, but they are still one of the most powerful factors (if not the most powerful one). When selecting your ..
A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been one of the term optimizations that many of us have recommended for local SEO benefit for years now. But, there are reasons to think this ..
Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For many, it’s an enigma. For example, some publishers I help receive millions of clicks per month, while others receive absolutely none. And a ton of traffic can turn into no ..
It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the underlying science of information retrieval (IR). I thought it would be useful to look at what I wrote back in 2002 ..
According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers. The sheer volume of content available now allows Google to prioritize well-designed, fast sites and provide helpful, relevant information for their visitors. The bar ..
Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.” Google worked with Vimeo? Vimeo wrote that ..
Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report, the company noted. That means you may see an increase in desktop impressions in the page experience report and the performance reports when filtered by “good page experience.” The announcement. The original announcement was ..
