That uproar you hear? It’s SEOs calling out Google today. Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it. What happened. It all started with a tweet from international SEO consultant ..
Tag : SEO
Elite, actionable search marketing tactics, expert answers to your burning SEO and PPC questions, and engaging discussions with passionate search marketers are a just click away… secure your spot at SMX Advanced now and join us online, June 14-15, for free! The agenda is live… see what’s in store! Programmed by the Search Engine Land ..
Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document ..
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future ..
Not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. To learn more, register today ..
Companies make investments all the time. The intention of any investment is to fund something now that will deliver a return later. So why is the investment not there for an acquisition channel like SEO? My theory: Investments in SEO are compounding in nature. It can be difficult to “see” the results of increases in ..
You’re an expert in SEO, but when you engage with a new client, you aren’t an expert in what they do. But you do need to learn fast. Hopefully, the client is a subject matter expert with tens of thousands of experience hours under their belt. As an SEO agency or consultant, you do not ..
On August 6, 2022, Google will no longer support some video and image sitemap extension tags. Gary Illyes from Google said it is removing support for those sitemap extension tags to simplify sitemap extensions and to help “reduce complexity of your codebases” by making sitemaps “less cluttered in general.” What is being removed. The following ..
Have you ever done an online search and wanted to read average content? Me neither. Everyone appreciates great content. But when it comes to paying for excellence, the marketing industry is in a race to the bottom. Why? Let’s dive in. Content that’s designed to rank vs. content that’s written to be read (you must ..
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place ..
