Web strategy in the AI era has a strange shape. You spend your days optimizing for systems nobody will let you look inside. You publish, you watch the traffic move, and when an AI answer surfaces a competitor instead of you, there is no panel that explains why. So when a regulator forces one of ..
Tag : SEO
This post was sponsored by FirstPromoter. The opinions expressed in this article are the sponsor’s own. For years, software companies have published pages that rank the best tools in a category and place their own product at the top. The tactic was cheap and easy to scale, and for a long time it helped shape ..
Zahir Hasan didn’t have to tell me his company’s numbers were wrong. I’d sent Hasan, COO of the Oslo-based research firm Clovion AI, a list of methodology questions about “Surviving the AI Funnel,” Clovion’s new study of how Claude, ChatGPT, and Gemini recommend brands across a conversation. Question ten was routine, the kind of thing ..
Google’s John Mueller responded to a post on Bluesky that lamented all the effort being wasted on AI agent accessibility instead of focusing on the more productive activity of making sites accessible for humans. Tactical SEO One of the consistent aspects of the history of SEO is that practitioners tend to follow tactical trends if ..
The last few weeks have been noisy. Google shipped something called the Open Knowledge Format. Then Google Developers announced the Agentic Resource Discovery (ARD) specification. Meanwhile, every SEO LinkedIn feed is lit up with someone either declaring markdown the future of the web or explaining why you should ignore all of it. The truth, as ..
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and ..
Google’s VP of Search, Liz Reid, sat down for an interview where she talked about the relationship between Google and publishers. When asked what the new rules are for showing up in AI search, she said that publishers need to publish content that people actually want to read. Google Says Publisher Traffic Loss Is Not ..
Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is ..
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization ..
A third of the top fintech websites in the world deliver less than 80% of their homepage content in raw HTML. That is the version of the page an AI agent gets when it visits, before it decides whether to spend the compute on a full browser render. Most of them do not. The Structure ..
