Most enterprise SEO Centers of Excellence (CoE) fail for a surprisingly simple reason. They were built to advise, not to govern. On paper, the idea of an SEO CoE is appealing. Centralized expertise. Shared standards. Training and enablement. Documentation that can be reused across markets. In theory, it should bring order to complexity. In practice, ..
Tag : SEO
The quarterly business review is upon us. We pull reports from Google Analytics 4, Search Console, Google Ads, and customer relationship management, and we find that none of them match. In fact, despite being connected to the same campaign and focus, they are quite different. This is work done, data collected, and reported back to ..
Google updated their report-a-spam documentation to reflect that the feature may now be used to initiate manual actions against websites that are found to be spamming. This is a change in policy that gives SEOs the opportunity to now have their spam reports potentially go into the queue for a manual action. Change In Spam ..
Google Search Console erroneously sent out emails to site owners advising them that Google has just started to record impressions beginning on April 12th. The implication of the message is that Search Console has not previously been collecting those impressions, which is incorrect. Search Console Impressions The Search Console impressions report shows how often a ..
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages have duplicate content, also explaining why Google sometimes appears to pick the wrong URL as the canonical. Canonical URLs The word canonical was previously mostly used in the religious sense to describe what writings or ..
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious practices category. Enforcement begins on June 15, giving websites two months to make changes. Google published a blog post explaining the policy. It also updated the spam policies documentation to list back-button hijacking alongside malware ..
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all ..
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running ..
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from ..
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored ..