Google prefers ranking content from YouTube over other video sources, according to a new report in the Wall Street Journal. When Facebook and other competitors host a video that also appears on YouTube, Google will allegedly push the YouTube result ahead of others in search results. The Wall Street Journal claims tests show YouTube ends ..
Tag : SEO
30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a great ..
30-second summary: Choosing the right content management system (CMS) to support your content and marketing goals is a big undertaking. A good CMS should be here to support your SEO objectives. The selection includes looking at factors such as budget, the purpose of your website, and the technological capabilities of who will be using the CMS. The ..
Google goes in depth on crawl budget, answering some of the most common SEO-related questions in the latest episode of SEO Mythbusting. Joined by Merkle’s Alexis Sanders, Google’s Martin Splitt answers over a dozen questions that SEOs frequently ask about crawl budget. Here’s a quick recap of each question and answer, along with its corresponding ..
SEO can be a lot like fad dieting. There’s a lot of advice that promises fast results, but most of it doesn’t deliver. Plus, many highly-touted SEO tactics just don’t work anymore. If you’re using outdated practices it’s time to let them go. You’ll also find that some new and cool trendy tactics don’t actually ..
SEO and PPC are separate marketing channels that each have unique roles and purposes. But that doesn’t mean you have to choose between SEO and PPC. You can benefit from both SEO and PPC. Integrating SEO & PPC Data Has Never Been More Important SEO and PPC both have a goal in common: attracting people ..
Largest Contentful Paint (LCP) is a Google user experience metric. It is set to become a ranking factor in 2021. This guide explains what LCP is and how to achieve the best scores. Definition of Largest Contentful Paint What is Largest Contentful Paint? LCP is a measurement of how long it takes for the main ..
30-second summary: Link building is one of the most crucial yet most difficult aspects of SEO but testimonial link building can solve that problem for you. Testimonial link building is seen as a great way to harness this raw strength of positive experiences by customers. Giving a testimonial to a company you have availed service from or purchased from can be a great way ..
We are all familiar with the age-old tale of how marketing and sales teams once ran in complete silos. In fact, many organizations still function this way. But why? At the end of the day, there is no major difference between marketing and sales. We share the same primary goal – to drive business growth. ..
On a recent hike around the ruins of the St. Francis Dam disaster site about 40 miles from Downtown Los Angeles, with my archaeologist friend, John, we discussed the tarnished life of its builder and the age of the “Gentlemen Scientist.” The St. Francis Dam was built between 1924 and 1926 to create a large ..
