As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo ..
Tag : SEO
Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult for experienced SEOs to get the jobs they are well qualified for. Short History Of SEO Jobs Twenty five years ago getting ..
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin. Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar ..
Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony given by an Apple executive in the ongoing U.S. government antitrust lawsuit against Google. Apple Testimony That Triggered Stock Sell-Off Google’s stock price took a ..
Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible changes to its profitable Google deal. Apple Signals Shift In Search Strategy Eddy Cue, Apple’s senior vice president of services, testified that Safari searches dropped ..
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort ..
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one method for doing this but omitted discussing an older, simpler method that almost accomplishes the same thing. How To Find Articles By Older Published Date ..
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search – to move forward. The broader battle over Big Tech’s power is far from over. The central claims that Google unfairly used its dominance in ..
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the temporary decrease in traffic in February, the increase in logged-out traffic suggests year-over-year growth from external referrals from search engines and social media. The shareholder ..
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market dominance. The research, published by the National Bureau of Economic Research, suggests Google’s market share isn’t just because it’s better. Many users haven’t tried alternatives. ..
