Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. Independent industry data reveals significant website traffic reductions linked to AI-powered search features. During a recent Google Marketing Live press session, Google executives did not comment on click volume, but indicated that the visits which ..
Tag : SEO
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under ..
Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all ..
Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, ..
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it matures, should wean itself from it. Referrals from other websites are generally considered a sign of a high-performing business, but it’s not a long-term ..
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks position data for URLs in Google’s AI-generated answer boxes. Mueller referenced Google’s official help docs, explaining: “Basically an AIO counts as a block, so it’s ..
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives, ..
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and show up. Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and ..
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized news feeds? Discover isn’t like search. You don’t rank for keywords. You get selected. And that means the best way to get featured isn’t to ..
Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow. Join us for “Own The Total SERP: How To Regain Lost ..
