Is AI Changing How Local Customers Find You? If your clients rely on local search to drive business, the landscape is shifting faster than ever. AI-driven updates are changing how users see results, how trust is built online, and how businesses get chosen in 2025. The real question is, will your local SEO strategy keep ..
Tag : SEO
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content ..
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google ..
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of situations where you may need to implement redirects at scale: An ecommerce site has a large number of products that are no longer sold. Outdated pages of news publications are ..
With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop was welcome. However, the latest announcement of AI Mode could mean that users move away from the traditional search tab, and so the salvation of Discover ..
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. Disclaimer: Virtually all of the patents that Google files ..
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant, despite claims that AI has rendered it obsolete. Tomasz Rudzki, co-founder of ZipTie, studied real searches across ChatGPT, Perplexity, and Google’s AI Overviews. His findings ..
Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he expects AI Mode to continue to send more traffic to websites, a claim that the interviewer challenged. AI Agents Remove Customer Relationship Opportunities There is ..
If your rankings are stable but your clicks are fading, AI Overviews could be the reason. These AI-powered summaries now show up on nearly half of Google searches. While they aim to help users, they may be shifting attention away from your site. The problem is not just visibility. It is visibility without engagement. And ..
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat that will probably change baseball forever (or not). They provided Google with the opportunity to oversell its AI abilities, hoping that no one would be ..
