The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the ..
Tag : SEO
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill. Anthropic tweeted: “New in Claude Cowork: teach Claude a ..
Google’s Merchant Center opened a pilot last week that shows retailers what shopping-related questions people ask AI Mode and AI Overviews about. Brodie Clark, an independent SEO consultant who got access on a client sub-account, published screenshots and called it the first Google product to give query data for these surfaces The query data is ..
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured ..
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to see that AI was leaning on their articles and even referencing them. Their secret was to choose highly specific topics, which is a good idea. SEO And Natural Language AI SEOs like to write articles ..
As you may already know, Google recently updated Search Console to let brands track how their social media and video posts perform in search results. Most marketers view this update as a helpful gift. They believe Google wants to reward brands that build strong footprints across TikTok, YouTube, and X. And not wanting to be ..
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over 5 trillion searches each year. Trillion. Per day, that’s 13.7 billion. Per second, 158,000. There are some sizeable and growing caveats here: That still means Google processes 2.92 billion clicks to the open web every day. It’s still a figure ..
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence is that enabling variations to be indexed can result in uncertainty as to which will be visible in the search results. A/B Testing Traffic From Live Search Results A/B testing is when one or more ..
That is not a moral claim, and it is not a warning about getting caught. It is a description of a mechanism that several groups of researchers have now documented from different angles, and once you see how the pieces fit together, a good deal of confusing behavior in AI search stops being confusing. I ..
Google made a major change to their Merchant Listing structured data requirements in addition to adding clarification on how to use structured data to indicate how long a sale prices will last. In total, there are three new additions but the biggest change by far is the addition of a new Category property. While it’s ..
