Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back, so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common issues clients and marketers have run into regarding ..
Tag : SEO
Google Merchant Center has new help documentation on an attribute named 3D model link [virtual_model_link]. The new help documentation reads, “Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product.” This attribute is for shoes and home goods, the attribute is also limited to products sold in the US. Virtual model ..
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t ..
Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide ..
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. “What will happen if I external link to a popular website like Wikipedia?” a Redditor asked. And Google’s John Mueller broke the floodgates open with ..
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask ..
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, it’s possible to find a middle ground – a ..
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post ..
Aurich Lawson reader comments 63 with CNET, one of the great-granddaddies of tech news on the web, has been having a rough year. First, its AI-written articles sparked drama, then layoffs rocked the publication. And now, Gizmodo reports that the 28-year-old site has been deleting thousands of its old articles in a quest to achieve ..
A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run. A well-optimized website ..
