When Linda Yaccarino announced her departure from X earlier today, it was big news, but hardly a big surprise. After all, the seasoned NBCU marketing executive had taken on a job that some regarded as all-but impossible. For starters, she was to lead a company that, by changing its name from Twitter to X in ..
Tag : Social media
Linda Yaccarino’s sudden exit as CEO of X has left advertisers cautious amid persistent brand safety concerns and lingering doubts about the platform’s future as a dependable advertising venue. A media buyer at a digital agency, who wasn’t authorized to speak to media, said only one of their clients has consistently advertised on X, primarily ..
If AI note writers “generate initial drafts that represent a wider range of perspectives than a single human writer typically could, the quality of community deliberation is improved from the start,” the paper said. Future of AI notes Researchers imagine that once X’s testing is completed, AI note writers could not just aid in researching ..
X will let AI chatbots generate their own Community Notes, which are user-submitted comments attached to some posts that offer additional context. The pilot program begins Tuesday, July 1. X hopes this will help Community Notes scale, Keith Coleman, X’s vp of product and head of Community Notes, told ADWEEK. X has not established specific targets ..
TikTok’s U.S operations could finally have a new owner, according to President Donald Trump. Speaking to Fox News’ Maria Bartiromo Sunday, Trump stated that a “group of very wealthy people” is prepared to acquire the social media platform, adding that he will provide further details in the following “two weeks.” Despite the president’s assurances of ..
We are living through a search evolution. And just like living through any big change, we’re getting conflicting information. We learn that Google handles 5 trillion annual searches at the same time we learn that Google’s market share slipped below 90% for the first time since 2015. We read that AI chatbots are exploding while ..
Zohran Mamdani’s unexpected win as the Democratic nominee in New York’s mayoral primary stunned the political establishment. It also surprised the scrappy team of filmmakers behind his viral campaign videos. The agency driving the creative charge isn’t a traditional political consultancy but a small, Brooklyn-based collective that operates more like a guerrilla production studio than ..
Kerrygold’s recent brand trip proves influencer trips are still a way to generate positive buzz. In the past couple of years, influencer brand trips have seemingly fallen out of favor with consumers. If a brand trip stirs negative conversation across social media, marketers face backlash for being out of touch and showing a gross display ..
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at ..
Modern medicine’s loss is social media’s gain. Since the pandemic hit, public trust in science and evidence-based medicine, like lifesaving vaccines, has declined. Yet, trust in the anecdotal and often bonkers health advice that endlessly swirls on social media only seems to have risen—and that trust seems unshakeable. A perfect example of this is ivermectin. ..
