Social media giant Meta intends to integrate artificial intelligence into more of its suite of products, including its ad unit. The Wall Street Journal reported that Meta aims for brands to be able to create and target ads using AI, with the goal of full implementation by the end of 2026. Some AI functionality is ..
Tag : Social media
A U.S. appeals court on Friday ruled unanimously in favor of Media Matters for America, a progressive media watchdog organization, blocking a Texas attorney general’s attempt to investigate the firm for its reporting about brand safety concerns on X. Texas AG Ken Paxton opened an investigation into Media Matters in late November of 2023, after ..
Unilever’s K18 is bringing beauty influencing to an unexpected platform: LinkedIn. The haircare company is working with LinkedIn influencer marketing firm Creator Authority to partner with two LinkedIn influencers, Jade Walters and Elvi Caperonis, to give away a K18 product haul and a mentorship by the creators to two members of each of their respective ..
Independent social media agencies Movement Strategy and Newfangled Studios are joining forces after more than a decade as competitors, ADWEEK has learned. Movement Strategy has acquired Newfangled Studios in an all-cash deal. The transaction includes an upfront payment worth roughly half the deal’s value, with a two-year earn-out tied to growth targets. The companies declined ..
Further, Meta argued that the FTC did not show evidence that users sharing friends-and-family content were shown more ads. Meta noted that it “does not profit by showing more ads to users who do not click on them,” so it only shows more ads to users who click ads. Meta also insisted that there’s “nothing ..
For the social media strategists at publishers Essence, Refinery29, and AfroPunk, audiences are just as much collaborators as consumers. At ADWEEK’s Social Media Week in New York, Kory Jarvis of Essence, Cortni Spearman of Refinery29, and Leslie Vargas of Afropunk detailed how their companies have built editorial and community strategies based entirely around feedback loops ..
At the 2025 NFL draft on April 24, the lifestyle-focused digital media company Betches quizzed draftees about niche cosmetics and fashion terminology, asking them to define ‘skorts’ and ‘dermaplaning’—and assured them they were right, even when they answered incorrectly. The stunt, shared across social platforms by both Betches and the NFL, was an adaptation of ..
Shortly after debuting its Nutter Butter peanut cookies in 1969, Nabisco began airing cartoon ads starring a mascot called the Nutter Butter man—a Willie Wonka simulacrum who pranced around the playground and offered cookies to children. Even by the trippy standards of the era, Nutter Butter Man proved too unsettling for the public, and Nabisco ..
When you think of social media influencers, LinkedIn creators aren’t usually top of mind. However, the professional networking platform has seen an abundance of thought leadership over the past few years, paving the way for a new kind of influencer. For Lyft and productivity platform Notion, LinkedIn has become a key channel as they look ..
More than 400 million Snapchat users are using the application’s Snap Map feature, according to the social media platform. Snap Map displays a real-time map of a user’s location, provided that they opt in into the feature, allowing other users to see where they are and what’s happening around them. “Our Map is about more ..
