TikTok is pledging $1 million in ad credits to U.S. small businesses as part of the social media platform’s recognition of Small Business Month. Businesses make up 7.5 million of TikTok’s 170 million U.S. users. In addition to the ad credits, TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost ..
Tag : Social media
The numbers $42 billion: Meta’s Q1 revenue, up 16% YoY $41.4 billion: Meta’s ad revenue, up 13% YoY$16.6 billion: Net income for January-to-March period3.4 billion: People now using at least one of Meta’s apps each day The water cooler talk Meta CEO Mark Zuckerberg, on a call with investors, touted the company’s ambitious AI investments, with ..
X has doubled the number of users for its real-time, fact-checking tool over the past year, revealed X CEO Linda Yaccarino while speaking at the marketing conference Possible Miami. Yaccarino said that the platform’s Community Notes feature now boasts 1 million contributors across 200 countries and every major language. In May 2024, there were half ..
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” starring real travelers whose vacation stays were less than enjoyable. Hilton’s social media team took to platforms like TikTok and Instagram to gain insight from ..
Whatever you think about Wendy’s comments lamenting Katy Perry’s return from space, one aspect of the fracas is beyond dispute: Brands on X have touched the third rail like this before. Many, many times before. First, a quick recap. On April 14, an all-female crew that included Perry, Lauren Sanchez, and Gayle King blasted off ..
Meta is making a stronger case for retail media dollars as it faces competition from other social platforms, connected TV players, and demand-side platforms. And with retail media ad spend expected to hit $62 billion this year, according to Emarketer, the stakes are high. The tech giant has been quietly adding new tools, updating old ..
After X (formerly Twitter) announced it would be killing its “Support” account, disgruntled users quickly roasted the social media platform for providing “essentially non-existent” support. “We’ll soon be closing this account to streamline how users can contact us for help,” X’s Support account posted, explaining that now, paid “subscribers can get support via @Premium, and ..
When Secretary of Education Linda McMahon accidentally referred to AI as “A.1.” at the ASU+GSV Summit last week, Kraft Heinz couldn’t resist having fun with the mix-up. Instead of letting the moment pass, the food giant and owner of A.1. steak sauce tapped its creative partner, Mischief @ No Fixed Address, to the opportunity with ..
Meta CEO Mark Zuckerberg took the witness stand on Monday, the first day of a landmark competition trial brought against the tech company by the Federal Trade Commission. The 40 year-old tech exec was questioned in a Washington, D.C. courtroom, where he rejected the FTC’s allegations that Meta sought to unlawfully stamp out market competition ..
Duolingo and its unhinged green mascot, Duo, is a quintessential TikTok marketing success. But against the backdrop of a potential U.S. ban or sale of the app, the language learning app has been finding its feet on YouTube Shorts. Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor ..
